Founder, The Night Marketer
Raghav Mittal
Raghav Mittal founded The Night Marketer in 2015 and leads its Shopify, CRO and retention work for D2C brands in India, the US, UK, Canada and Australia. The agency became a Shopify Select partner in 2026.
Articles by Raghav
- Abandoned Cart Recovery Across Email, SMS and WhatsApp: A Channel-by-Channel Playbook
- Post-Purchase Upsells on Shopify: What Works Without Annoying Customers
- How to Choose a Shopify Agency in India (Including When Not to Hire One)
- Shopify International SEO: Markets, Hreflang and Currency Without Duplicate Content
- Quick Commerce Ads on Blinkit, Zepto and Instamart: A Guide for D2C Brands
- Payment Reconciliation Automation for D2C Finance Teams: How to Automate Gateway Settlements
- Klaviyo vs Shopify Email vs Omnisend: Which Fits an Indian D2C Brand?
- How to Set a Free Shipping Threshold Using Your AOV Data
- Razorpay vs Cashfree vs PayU vs Shopify Payments: Choosing a Gateway for an Indian Store
- Schema Markup for Shopify: Product, Review, FAQ and Organization
- Google Performance Max for Shopify: Structure, Feeds and Exclusions That Work
- Shopify Shipping Automation in India: Order-to-Shipping With Shiprocket, Delhivery and Webhooks
- Email Deliverability in 2026: Gmail and Yahoo Sender Rules for Shopify Brands
- Shopify Speed Optimisation: Removing App Bloat Without Losing Features
- Shopify Plus vs Advanced in India: Which Plan Does Your Brand Actually Need?
- How to Write Product Descriptions That Rank and Convert
- Meta Advantage+ Sales Campaigns: A Setup Guide for Indian D2C Brands
- GST for Shopify Sellers in India: TCS, E-Invoicing and What to Set Up in Your Store
- WhatsApp Marketing for Shopify Brands in India: Flows, Costs and Compliance
- Cart Drawer vs Cart Page on Shopify: Which Converts Better and When
- Shopify Scripts Are Gone: Moving Discounts and Shipping Logic to Shopify Functions
- Server-Side Tracking for Shopify: Meta CAPI and Google Enhanced Conversions Explained
- Shopify Tally Integration: Automating GST Invoices, Payment Reconciliation and Returns
- Klaviyo Audit: 12 Revenue Leaks We Find in Most Shopify Accounts
- How to Calculate the Revenue Impact of CRO Before You Spend a Rupee
- Product Page CRO for Indian Shoppers: COD, EMI, Delivery Dates and Trust
- WooCommerce to Shopify Migration for Indian Brands: Payments, COD, GST and SEO
- Shopify SEO Checklist for New Stores: The First 30 Days
- How to Set a Paid Ads Budget for a New D2C Brand in India
- How to Reduce RTO on Shopify: COD Verification, NDR and Prepaid-Nudge Automations
- Klaviyo Flows for Indian D2C Brands: The 7 Flows to Build First
- Shopify CRO Audit: The 40 Checks We Run on Every Store
- Did Shopify's August 2026 Checkout Upgrade Break Your Tracking? A 20-Minute Fix Checklist
- Shopify Development Cost in India (2026): Real Price Ranges and What Drives Them
- How to Reduce Subscription Churn with Loop Cancellation Flows & Retention Offers
- Website Personalization With AI: From Static Pages to Adaptive Experiences