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The Night Marketer journal

Shopify, CRO and D2C Growth Insights

Practical guides on Shopify builds, conversion rate optimisation, Klaviyo retention, subscriptions, paid media and automation, written by the team that does the work.

Illustration of a product page, checkout flow and conversion heatmap Latest · CRO & UX

Post-Purchase Upsells on Shopify: What Works Without Annoying Customers

A Shopify post purchase upsell guide: where offers can appear, the payment and COD limits to know, what works for customers and how to measure it.

CRO & UX

How to Set a Free Shipping Threshold Using Your AOV Data

To set a free shipping threshold, look at how your order values are distributed, not just your average. A sensible starting point is a threshold a little above your typical order,...