Lifecycle email programmes that give customers more relevant reasons to return, help teams make better use of their owned audience, and turn retention into a measurable growth channel.
Email marketing for ecommerce combines automated flows, triggered by what a customer does, with campaigns sent to segments of your list. Most of the revenue opportunity sits in a small number of flows: welcome, browse and cart abandonment, post-purchase and win-back. We audit those first, then plan campaigns around segments and deliverability.
You send emails but are unsure what is working or what is missing.
Flow coverage review, segmentation and list-growth analysis, deliverability checks, design review and a prioritised roadmap.
A roadmap showing each gap, its likely impact and the order to fix it.
Core automated flows are missing, outdated or not personalised.
Welcome, abandonment, post-purchase, replenishment and win-back flows with copy, design, logic and QA.
Live flows with documented triggers, filters and the metrics used to review them.
You need a regular calendar of campaigns and continuous flow improvement.
Campaign calendar, segmentation, copy and design, A/B tests, deliverability monitoring and monthly reporting.
Reporting on revenue, engagement, unsubscribes and list health by flow and campaign.
An audit, a flow build and an ongoing retention programme are scoped separately. The proposal states the number of flows, emails and campaigns included, and separates platform subscription costs from our fees.
Repeat purchases are cheaper than new customers, but only if the right message reaches the right subscriber at the right moment. We check list growth, flow coverage, segmentation and deliverability before writing new emails, because a missing flow or a spam-folder problem outweighs any subject-line test.
Map the messages customers need from welcome through repeat purchase and reactivation.
Create a clear editorial rhythm around products, education, offers, and brand moments.
Reporting and testing that connect email performance to customer and commercial outcomes.
Fuel Your BodyDrop-off cut from 63% to 12%, AOV up 31%Redesigned the Shopify meal-subscription journey, simplified plan selection and cut mobile checkout friction.Read the case study ↗RaftaarRs. 4 crore in sales in 9 monthsBuilt the quick-commerce app, brand and launch foundation for a hyperlocal grocery and essentials delivery business.Read the case study ↗Each flow and campaign has an owner, a goal and a measure, and we report email revenue alongside unsubscribes and deliverability so growth does not come at the cost of list health.
Map the moments that matter between first visit and repeat purchase and check that each has a flow with sensible timing, exclusions and personalisation. Product, browse and cart data from the store drive the content rather than a generic template.
Segment by engagement, purchase history, product interest and value, and plan campaigns around launches, seasonality and stock. Sending fewer, better-targeted emails usually protects both revenue and deliverability.
Check domain authentication (SPF, DKIM, DMARC), sending reputation and engagement-based suppression to meet Gmail and Yahoo sender requirements. Inactive subscribers are handled with a sunset policy rather than mailed indefinitely.
Report placed-order revenue, conversion rate, revenue per recipient, unsubscribes and spam complaints by flow and campaign. Apple Mail Privacy Protection inflates opens, so opens are not used as the main success measure.
Review flows, segments, list growth, deliverability and the data the store sends to your email platform.
Authenticate sending, clean the list and build or repair the highest-impact flows.
Set a calendar around segments, launches and seasonality with clear goals per send.
Run structured tests and report revenue and list health so the next cycle improves.
A fixed-scope review of what is holding growth back, with a prioritised plan you can act on with us or on your own.
A defined scope with milestones, sign-off points and a clear launch date for new builds, redesigns and migrations.
An ongoing team for optimisation, campaigns and support, reviewed monthly against the numbers that matter to you.
At minimum: welcome, browse abandonment, cart and checkout abandonment, post-purchase and win-back. Replenishment, back-in-stock and VIP flows help depending on the catalogue. We prioritise by the size of each audience and how the store currently performs.
Klaviyo is the platform we use most for Shopify brands, but the same strategy applies to other platforms. We confirm the integration, data available and migration needs before recommending a switch.
Yes. We check authentication, sending domain setup, complaint and bounce rates and how inactive subscribers are mailed, then fix the setup and adjust sending practices. Recovering reputation takes consistent sending over time rather than a single change.
By orders and revenue attributed to each flow and campaign, revenue per recipient and list health metrics such as unsubscribes and complaints. Attribution windows are stated so email revenue is not over-counted against other channels.
Share access to your email platform and store. We will review flows, segments and deliverability and tell you which gaps to close first.
Share the essentials and the right TNM specialist will follow up with a useful next step.
