Search, Shopping, Performance Max, and remarketing programmes designed around profitable demand, accurate measurement, and landing pages that can convert the traffic you pay for.
Google Ads management means structuring Search, Shopping and Performance Max campaigns around the products or services worth paying for, then making sure conversions are measured correctly so bidding has the right signal. We start with tracking and account structure before changing budgets, because automated bidding optimises towards whatever conversion data it is given.
You are spending but are not sure which campaigns, products or queries make money.
Conversion-tracking review, search-term and placement analysis, Performance Max and feed review, and a prioritised change list.
An evidence-backed list of fixes with expected impact, owner and how each will be measured.
The account structure no longer matches your catalogue, margins or markets.
Campaign and asset-group structure, keyword and negative lists, feed improvements, conversion setup and launch QA.
A documented structure, naming conventions and a baseline for the first review.
You need a regular cycle of optimisation and reporting tied to business results.
Search-term and bid reviews, creative and landing-page tests, budget pacing and monthly reporting.
Reporting on cost, conversions and value by campaign, with the reason for each significant change.
An audit, a rebuild and ongoing management are scoped separately. Management fees are agreed in the proposal and are separate from your ad spend, which is paid directly to Google. Tracking fixes and landing-page development are quoted as their own tasks when needed.
Wasted spend usually comes from a few sources: broad matching to irrelevant queries, Performance Max spending on low-margin products or brand traffic, and conversion actions that count the wrong thing. We review search terms, product feed, conversion setup and landing pages together before recommending a new structure.
Campaign structures and keywords aligned to the products, services, and margins worth pursuing.
Conversion tracking and reporting that make budget decisions easier to trust.
A practical testing and optimisation cadence across bids, creative, audiences, and landing pages.
Fuel Your BodyDrop-off cut from 63% to 12%, AOV up 31%Redesigned the Shopify meal-subscription journey, simplified plan selection and cut mobile checkout friction.Read the case study ↗Each change is recorded with the reason, the expected effect and the metric used to review it, so budget decisions can be traced back to evidence.
Verify that purchases, leads and their values reach Google Ads once, from the right source. Review enhanced conversions, consent mode and offline or CRM imports where relevant. Primary and secondary conversion actions are set so automated bidding optimises for the outcome you actually want.
Group campaigns by margin, product priority and intent rather than by habit. Separate brand from non-brand traffic, use negatives to exclude irrelevant queries and give Performance Max asset groups and feed signals that reflect real product priorities.
Improve feed titles, attributes and exclusions so Shopping ads reach the right searches. Check that landing pages load quickly, match the ad message and make the next step obvious, because click cost is only worth paying when the page can convert.
Report cost, conversion value and return by campaign and product group, and compare them with margin rather than revenue alone. Ad-platform attribution is shown alongside analytics so channel overlap is visible.
Review conversion actions, values, consent setup and how ad data reaches analytics.
Organise campaigns, feeds and keywords by product priority, intent and profitability.
Check search terms, pacing, bids and landing pages while the new structure learns.
Move budget towards campaigns that meet the agreed return target and document why.
A fixed-scope review of what is holding growth back, with a prioritised plan you can act on with us or on your own.
A defined scope with milestones, sign-off points and a clear launch date for new builds, redesigns and migrations.
An ongoing team for optimisation, campaigns and support, reviewed monthly against the numbers that matter to you.
It depends on catalogue size, feed quality, conversion volume and how much control you need. Many accounts use both: Search for high-intent queries and brand protection, Performance Max for broader product reach. We decide after reviewing your data rather than following a default template.
Each tool counts conversions with its own attribution rules, time windows and data sources. Duplicated tags, missing consent signals and view-through conversions widen the gap. We check the setup, remove duplicates and explain which number is used for which decision.
Tracking fixes and wasted-spend reductions can show up quickly. A restructured account usually needs a learning period while automated bidding gathers data, and seasonality affects comparisons. We agree review dates and the metrics used at each one.
No. Competition, pricing, stock and demand affect results. We commit to a sound account structure, accurate measurement and transparent reporting, and we recommend reducing spend when a campaign cannot meet the agreed target.
Share read access to your Google Ads and analytics accounts. We will review search terms, conversion tracking and campaign structure and tell you what to fix first.
Share the essentials and the right TNM specialist will follow up with a useful next step.
