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The Night Marketer journal

Shopify, CRO and D2C Growth Insights

Practical guides on Shopify builds, conversion rate optimisation, Klaviyo retention, subscriptions, paid media and automation, written by the team that does the work.

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SEO

How to Write Product Descriptions That Rank and Convert

Product description SEO works when one piece of copy does two jobs: it uses the words shoppers actually search, and it answers the questions that stop them buying. The best-rankin...

SEO

Shopify SEO Checklist for New Stores: The First 30 Days

A Shopify SEO checklist for a new store should focus on four things in the first 30 days: make sure Google can crawl and index the right pages, give every product and collection a...