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The Night Marketer journal

Shopify, CRO and D2C Growth Insights

Practical guides on Shopify builds, conversion rate optimisation, Klaviyo retention, subscriptions, paid media and automation, written by the team that does the work.

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Marketing

Why Your Google Ads Are Getting Clicks But No Leads

Google Ads can bring a steady stream of visitors to your website, but clicks alone do not guarantee business growth. If your campaigns are generating clicks but very few or no lead...

Marketing

Claude Skills: The Feature Most Marketers Don't Know Exists

What Is It?Claude Skills is a built-in feature that lets you package a workflow—your brand voice, your reporting format, your SOP—into a reusable folder that Claude loads automatic...