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The Night Marketer journal

Shopify, CRO and D2C Growth Insights

Practical guides on Shopify builds, conversion rate optimisation, Klaviyo retention, subscriptions, paid media and automation, written by the team that does the work.

Automations

Top 5 Automation Tools Every Marketer Should Know

In the rapidly evolving marketing context, automating has become a lifebuoy for companies aiming at better performance, increased ROI, and survival. Marketing automation is also us...

Marketing

Mastering Facebook Ads for Maximum ROI: Tips & Tricks

Facebook Ads are a powerful tool for businesses of all sizes. As of now, Facebook boasts more than 2.8 billion active users and its advertising platforms are the best place for aud...

AI

10 AI Predictions for Digital Marketing in 2025

Artificial Intelligence, or AI, is a cutting-edge discipline that endeavors to develop machine intelligence that is capable of executing tasks that are typically associated with hu...

AI

The Impact of AI on Video Marketing: Trends & Tools

Artificial Intelligence (AI) is revolutionizing video marketing by making the creation process more efficient and effective. AI tools can help businesses create user-targeted, data...

Marketing

How to Optimize Landing Pages for High Conversion Rates

A good design of the landing page matters a lot for a firm since it determines whether the client will depart after visiting or purchase a product out of interest. No matter whethe...