In the rapidly evolving marketing context, automating has become a lifebuoy for companies aiming at better performance, increased ROI, and survival. Marketing automation is also used to tackle routine tasks in its related practice, allowing marketers to be more strategic in their thinking. In the next five articles, we look at five absolute must-have automation tools that any marketer should consider and how they can revolutionize your campaigns.
ManyChat is an instant messaging application that aims to help businesses boost customer experience. It links with tools like Facebook Messenger, WhatsApp, and Instagram, making it good for businesses utilizing conversational commerce.
ManyChat also enables businesses to respond fast with relevant information to their customers enhancing customer satisfaction and conversion. For example, some e-commerce brands can send abandoned cart reminder messages, greatly enhancing sales.
LeadSquared is a CRM and Marketing automation software designed for lead management. It assists the marketers in identifying, cultivating, and closing leads expeditiously.
The platform's lead prioritization and tracking capabilities ensure no potential client falls through the cracks. This means that its automated workflows can help businesses to follow up on lead at the right time; the result is much higher conversation rates.
Mailchimp is a very popular email marketing solution with a solid set of automation features. It caters to businesses of all sizes, making it a popular choice for startups and enterprises.
With Mailchimp, marketers can create personalized email journeys for customers, automate responses, and even set up campaigns triggered by specific actions, such as a purchase or sign-up. They also give analytics methods to enhance specific techniques and approaches for effective outcomes.
Make is a no-code visual automation tool that helps you integrate apps and services to work in tandem. This is ideal for marketers especially when trying to simplify numerous procedures.
Make eliminates the need of having to switch between tools to perform repetitive tasks. For instance, it is possible to develop a flow that makes a notification to be sent to Slack if there is a new lead in the Google Sheets.
Bardeen.ai is an AI tool that is designed to automate browser-based activity and operations. Basically, it is best for marketers to constantly manage several platforms and actions at the same time.
What sets Bardeen.ai apart is the work of being able to gather insights as well as enable actions to be carried out with little or no intervention at all. Businesses can thus seamlessly time-post updates, gather information on competitors, and deal with to-do lists thus saving time for other important activities.
When selecting an automation tool, consider the following:
Business Goals: Tie down the practicality of the tool with the particular advertising goals of your campaign.
Budget: Short-list the tool that provides for scalability without pocket burdening.
Ease of Use: Stay away from the ones with complicated features and those that will take a long time to learn.
Integration: Make sure that the tool fits into the existing framework of other applications you will be using.
Marketing automation has become important not just a luxury for it is now a necessity to consider in the market. ManyChat, LeadSquared, Mailchimp, Make, and Bardeen.ai are the tools that are challenging how marketers work, making it easier for them to work smarter, capture the attention of their consumers, and gain better results.
Begin your journey with these tools to unleash your marketing potential and stay relevant to the ever-changing digital world.
What are marketing automation tools?
Marketing automation solutions are mainly used to manage various repetitive marketing processes like creating and sending out emails, following up with leads, and handling social media accounts because they help organizations work smart and bring out creativity.
Which is the best marketing automation tool?
The best tool depends on your needs. Popular options include Mailchimp for email marketing, ManyChat for chatbots, and LeadSquared for lead management, each excelling in specific areas of marketing automation.
How do automation tools improve efficiency?
It is beneficial to free up the time and effort of employees and allow timely engagement with customers, better tracking of leads, and providing valuable information for campaign analysis and efficient resource utilization to improve the ROI.
