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Shopify subscriptions · Working with UK brands

Shopify Subscription Agency for UK Brands

We set up, manage and migrate Shopify subscriptions on Recharge and Loop for UK brands. Our team in New Delhi is four and a half hours ahead of London, so your whole morning sits inside our working day.

FreeA no-obligation call about your subscription setup.

Shopify Select Partner Recharge and Loop Setup, management and migrations
Our work

Subscription work we can show you

In the UK we manage Shopify subscriptions for brands including Nutriseed and Herbal Dog Co. Our published subscription case study is Fuel Your Body in Canada, where user drop-off fell from 63% to 12% and average order value rose from $65 to $85 after we rebuilt the subscription journey.

Fuel Your Body Shopify subscription storefront Fuel Your Body

A simpler subscription journey for healthy meal orders.

We simplified meal-plan selection, reduced mobile checkout friction, and created a clearer recurring-order experience for a Shopify subscription business.

Read the Fuel Your Body case study
What we do

Subscription services for UK brands

Start with one service or combine a few. Every project gets a written scope, a fixed quote and a dated plan.

  • Recharge setup and management

    Plans, intervals, prepaid and bundle options, the customer portal, notifications, and the day-to-day changes a live subscription programme needs.

  • Loop setup and management

    Loop subscriptions configured around your products, with cancellation flows, retention offers and custom features where the standard setup is not enough.

  • Subscription app migrations

    Moving subscribers between Recharge, Loop, Skio, Bold and other apps: payment methods, billing dates, plans and customer emails mapped and tested before cutover.

    Read our subscription migration guide
  • Subscription UX and conversion

    Plan selectors, product pages and checkout steps that make it easy to choose a plan and start a subscription, especially on mobile.

  • Retention and churn

    Cancellation flows, pause and skip options, win-back and reminder emails in Klaviyo, and regular reviews of why subscribers leave.

    Klaviyo email and SMS
  • Ongoing subscription management

    A team that looks after the programme month to month: product and plan changes, portal and email updates, failed payments and app updates.

Before you launch

Selling subscriptions in the UK

General guidance, not legal or tax advice. Check the details for your business with your lawyer or accountant.

  • New subscription contract rules

    The Digital Markets, Competition and Consumers Act 2024 brings in a regime for subscription contracts covering clear pre-contract information, reminder notices before renewals and free-trial ends, and simple ways to cancel. Check the current commencement dates and guidance, and design your reminder emails and cancellation flow so they can meet it.

  • Cancellation rights

    Online sales of goods usually come with a 14-day cancellation right under the Consumer Contracts Regulations, with exceptions such as perishable goods. Your terms, checkout and customer portal should say clearly how this applies to the first order and to renewals.

  • VAT on recurring orders

    Each renewal is a new sale, so prices should show VAT and the tax settings in Shopify and your subscription app need to agree. If you ship subscriptions to the EU, plan for import VAT and duties on each delivery.

Time zones

Working with us from the UK

We work Monday to Saturday, 9:30 am to 6:30 pm IST: 5:00 am to 2:00 pm UK time in summer and 4:00 am to 1:00 pm in winter.

Need more than subscriptions? See our Shopify agency services for UK brands.

FAQs

Questions UK subscription brands ask us

Which subscription apps do you work with for UK brands?

Mainly Recharge and Loop, which we set up and manage for UK clients including Nutriseed and Herbal Dog Co. We also migrate subscribers from apps such as Skio, Bold and Appstle.

Can you help us prepare for the new UK subscription rules?

We can build the practical side: clearer plan terms on the product page, reminder emails before renewals, and an easy cancellation route in the customer portal. The legal reading of the rules for your business should come from your lawyer.

What hours do you work in UK time?

Monday to Saturday, 5:00 am to 2:00 pm in British Summer Time and 4:00 am to 1:00 pm in winter, so you can reach us throughout your morning.

How do we start?

Book a free call. We look at your current subscription setup, then send a scope with a fixed quote and a dated plan. There is no obligation to go ahead.

Talk to a subscription specialist

Tell us about your subscription setup on a free call. If we're a good fit, you'll get a written scope, a fixed quote and a dated plan.

We also run subscriptions for brands in Canada and the United States.