Retention before more acquisition waste
If paid traffic is getting more expensive, retention needs to work harder. We audit the customer journey, identify gaps in lifecycle messaging, and build Klaviyo flows that support purchase intent before and after the first order.
Flows we prioritise
Welcome, browse abandonment, cart abandonment, checkout abandonment, post-purchase, replenishment, winback, review requests, VIP segments, product education, and launch campaigns.
How we measure success
Revenue contribution, flow performance, campaign engagement, segment quality, deliverability, repeat purchase behaviour, and customer journey gaps that should inform paid and onsite CRO.