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The Night Marketer journal

Shopify, CRO and D2C Growth Insights

Practical guides on Shopify builds, conversion rate optimisation, Klaviyo retention, subscriptions, paid media and automation, written by the team that does the work.

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Marketing

Mastering Facebook Ads for Maximum ROI: Tips & Tricks

Facebook Ads are a powerful tool for businesses of all sizes. As of now, Facebook boasts more than 2.8 billion active users and its advertising platforms are the best place for aud...

Marketing

How to Optimize Landing Pages for High Conversion Rates

A good design of the landing page matters a lot for a firm since it determines whether the client will depart after visiting or purchase a product out of interest. No matter whethe...