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The Night Marketer journal

Shopify, CRO and D2C Growth Insights

Practical guides on Shopify builds, conversion rate optimisation, Klaviyo retention, subscriptions, paid media and automation, written by the team that does the work.

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AI

The Benefits of AI in Paid Search Advertising

Artificial Intelligence (AI) has become an indispensable tool for performance marketing professionals in today's digital-first world. It is revolutionizing how businesses create, e...

AI

10 AI Predictions for Digital Marketing in 2025

Artificial Intelligence, or AI, is a cutting-edge discipline that endeavors to develop machine intelligence that is capable of executing tasks that are typically associated with hu...

AI

The Impact of AI on Video Marketing: Trends & Tools

Artificial Intelligence (AI) is revolutionizing video marketing by making the creation process more efficient and effective. AI tools can help businesses create user-targeted, data...