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The Night Marketer journal

Shopify, CRO and D2C Growth Insights

Practical guides on Shopify builds, conversion rate optimisation, Klaviyo retention, subscriptions, paid media and automation, written by the team that does the work.

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Marketing

The Complete Guide to Building a Full-Funnel Ad Strategy

 Introduction Most brands pour money into ads that only chase conversions — forgetting that customers rarely buy the first time they see a product. In today’s digital landsca...

Marketing

Designing the Essence of Luxury: The French Factor Website

Transformation Crafting a Luxury Online Experience for a Modern Perfume Brand French Factor isn’t just a perfume brand — it’s a celebration of elegance, confidence, and persona...

Marketing

Top digital marketing trends to watch in 2025

By 2025, the rate at which the digital marketing landscape is changing is amazing. Brands and marketers can now see a transformative trend in their industries that not only defines...

Marketing

Top 5 Automation Tools to Supercharge Your SEO

Search Engine Optimization (SEO) plays a pivotal role in driving visibility, traffic, and growth within a digital marketing strategy. Relying solely on manual processes in today's...

Marketing

The Importance of Landing Page Optimization in CRO

In the ever-evolving digital marketing landscape, Conversion Rate Optimization (CRO) stands out as a cornerstone strategy for businesses aiming to maximize their return on investme...