Sorbet & Co. is a fashion jewelry brand that believes in offering delightful, stylish, and elegant pieces that reflect personal expression and self-love. Founded by Vineeta R Kejriwal, the brand infuses celestial inspiration with captivating elegance. Sorbet & Co. offers affordable luxury with exquisite craftsmanship, trendsetting designs, and inclusive options for all age groups, ensuring a joyful and luxurious shopping experience. Their collection is designed to celebrate individuality and inner beauty, making each piece a perfect symbol of self-love.
The objective was to craft a distinctive brand identity for Sorbet & Co. and develop a sleek, user-friendly website. The goal was to reflect the brand’s elegant, trendsetting style while enhancing customer experience with a responsive design that showcases their fashion jewelry collections.
Branding
UI/UX Design
Website Development
Total Duration: 1.5 Months
Branding Phase: 2 Weeks
UI/UX Phase: 2 Weeks
Development Phase: 3 Weeks
Sorbet & Co
The moodboards feature vibrant, bold colors like neon pink, yellow, and green, combined with playful typography and modern jewelry designs. The imagery is youthful, energetic, and minimalist, focusing on product details in colorful, abstract settings. Soft gradients and graphic patterns add a trendy. This aesthetic appeals to Gen Z, emphasizing individuality, fun, and creativity.
The proposed idea focused on creating a modern, sleek brand identity and a user-friendly website that reflects Sorbet & Co.’s premium, trend-forward jewelry. The website design emphasized elegance and functionality, with a clean aesthetic that showcased the jewelry collections effectively. The vision was aligned with the brand’s essence while meeting the stakeholder’s expectations for a visually appealing, intuitive online presence.
The modern and sleek design of the Sorbet & Co. website aligns with the brand's sophisticated style, providing a seamless and intuitive user experience. The design effectively highlights the jewelry collections while maintaining a clean, elegant aesthetic that resonates with both the brand vision and stakeholder expectations.
The moodboards feature vibrant, bold colors like neon pink, yellow, and green, combined with playful typography and modern jewelry designs. The imagery is youthful, energetic, and minimalist, focusing on product details in colorful, abstract settings. Soft gradients and graphic patterns add a trendy. This aesthetic appeals to Gen Z, emphasizing individuality, fun, and creativity.
The newly designed brand identity and website for Sorbet & Co. successfully capture the brand’s elegant and trendy essence. The cohesive design aligns with stakeholder vision and brand goals, offering a seamless, user-friendly experience while beautifully showcasing the jewelry collections and enhancing customer engagement.
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