Rajdhani is a leading Indian food brand renowned for its premium quality products, including a wide range of flours, lentils, and spices. The brand has built a legacy of trust and excellence in Indian households. Recently, they launched a new Rajdhani Besan ad featuring prominent personalities Karan Johar and Ananya Pandey, highlighting their products' high quality and versatility.
Rajdhani approached us to overhaul their outdated, generic website and revamp it with a modern, distributor-centric approach. The goal was to create a sleek, professional distributor portal that would cater to their B2B audience, emphasizing the brand’s commitment to quality and its wide distribution network.
UI/UX Design
Website Development
Total Duration: 2 Months
Design Phase: 3 Weeks
Development Phase: 5 Weeks
Rajdhani Besan
The 12-week project for Rajdhani involved understanding distributor needs through brief calls and knowledge transfer, creating wireframes and visual mockups for mobile and desktop, and developing a distributor-centric website on Webflow. After rigorous testing, the site was launched, showcasing all products with USPs and integrating Rajdhani's brand legacy for distributors.
With stakeholders’ approval, we introduced refined typography and brand colors that align with Rajdhani’s premium look and brand voice, creating a modern yet authentic visual identity.
Outdated and generic website with poor user experience
Weak online representation of brand legacy and USPs
Poor mobile optimization & Low engagement with distributors
Weak online representation of brand legacy and USPs
Rajdhani's products are categorized by type and packaging, making it easy for consumers to choose everyday items and for distributors to access bulk packs with detailed product info and USPs.
The revamped website successfully created a premium distributor-focused experience, improving accessibility, engagement, and product visibility. Distributors can now browse products easily, place inquiries, and connect with the brand seamlessly, all while enjoying a modern and responsive design.
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