In the fast-moving world of e-commerce, managing multiple platforms, customers, and accounting tools can feel like running a marathon every day.
Shopify store owners spend countless hours juggling orders, invoices, and messages — losing valuable time that could be used to grow the business.
At The Night Marketer, we saw this challenge up close.
So, we built something smarter — a custom CRM designed specifically for Shopify.
A single connected system that lets you:
Manage orders effortlessly
Sync accounting automatically through Zoho Books
Send WhatsApp messages directly from the dashboard
Track products, customers, and reports in one place
Manage teams, warehouses, and franchises with ease
This is how we turned scattered operations into one connected ecosystem.
Every online business faces this chaos at some point:
Shopify handles sales
Accounting runs on Zoho Books
Customer chats happen on WhatsApp
Reports live in another dashboard
The result?
Missed updates. Manual data entry. Delayed invoicing. Frustrated customers.
We knew our clients needed a solution that was not just connected — but custom-built for how they actually work.
We developed a centralized CRM system that automatically fetches all orders from Shopify and connects them with Zoho Books and WhatsApp — no manual syncing required.
Here’s what it does:
Automatically imports orders in real-time
Tracks every order status — pending, processed, shipped, or cancelled
Keeps full order history with customer details
Removes human error and manual uploads
Auto-generates invoices as soon as an order is placed
Syncs payments, taxes, and accounting details directly
Keeps financial data accurate and up to date
View complete customer profiles — order history, location, and notes
Manage products, inventory, and pricing directly from the CRM
Syncs changes instantly with Shopify
Create multiple free user accounts for your team
Assign roles like warehouse manager, accountant, or franchise head
Add different warehouse or franchise locations — each with its own manager
Let every location manage its own orders while HQ gets full visibility
Send order confirmations, invoice links, and shipping updates automatically
Use custom WhatsApp templates built into the CRM
Improve engagement and customer trust with instant communication
Automate customer emails for order status, payments, and offers
Send and receive directly through the CRM
Keep every team member in sync
Plenty of CRMs promise “one-click integrations,” but most are rigid and full of limits.
We wanted flexibility, control, and scalability — not a boxed solution.
Here’s what makes our custom system different:
Built around Shopify APIs for seamless real-time sync
Native Zoho Books connection — no middleware required
Custom automation rules that fit your exact workflow
Role-based access control for secure team management
Warehouse-level data to track performance by location
It’s not just another CRM — it’s your Shopify command center.
After deploying this solution, our clients have seen measurable improvements:
Order Management Time Cut by 70%
No more switching tabs or manual syncing.
Accounting Accuracy Improved by 95%
Automated Zoho Books integration means zero missed invoices.
Customer Engagement Doubled
WhatsApp automation delivers updates instantly.
Faster Decision-Making
With analytics and performance data at your fingertips.
When all systems talk to each other, your team works smarter — and your customers feel the difference.
While the interface is clean and easy to use, the technology behind it is powerful and secure.
Shopify API Integration: Real-time order and product fetching
Zoho Books API: Automated accounting and invoice management
WhatsApp API: Verified templates for instant communication
Email API: Integrated messaging with delivery tracking
Cloud Database: Scalable, secure data storage
Role-Based Access Control: Manage users with transparency and permissions
Everything was built for speed, accuracy, and scalability.
Our CRM is more than a backend tool — it’s a daily productivity partner.
Here’s how store owners benefit:
Manage all orders, products, and customers in one dashboard
Save hours by removing repetitive manual work
Keep accounting data automatically synced
Communicate instantly through WhatsApp or email
Monitor warehouses or franchise performance separately
Access analytics and insights anytime — from any device
You’re not just managing your business anymore — you’re running it intelligently.
We never stop building.
Here’s what’s coming next in The Night Marketer’s CRM platform:
AI-driven analytics for sales forecasting and trends
Multi-store management from one login
Advanced warehouse reports with custom KPIs
Smart marketing automations via WhatsApp and email
Deeper integrations with shipping and payment gateways
Innovation is a habit — not a phase.
At The Night Marketer, we go beyond marketing — we build systems that empower businesses.
Our mission is simple: connect technology, automation, and design to help companies grow smarter.
From web design to automation, CRM development, and digital marketing, we craft tools that make complex processes effortless.
This Shopify CRM project is just one example of how we transform chaos into clarity — turning disconnected workflows into seamless operations.
In today’s fast-paced eCommerce world, the brands that win are the ones that work smarter, not harder. With The Night Marketer’s custom-built Shopify CRM, you can now manage orders, invoices, warehouses, customers, and communication — all from one connected platform without confusion. No delay. Just clarity, control, and growth. Because at The Night Marketer, we don’t just simplify your business — we can let it visit The Night Marketer to learn how we can build a custom CRM for your Shopify store today.
