Klaviyo has become synonymous with email marketing in the eCommerce industry. It is one of the most popular email platforms for eCommerce businesses, and it is gradually expanding into new channels such as SMS and push notifications.
If you are an eCommerce brand owner or marketing manager and have not yet used Klaviyo, you are missing out. For this post, we asked one of our retention and email marketing experts, as well as the CEO of one of the leading Klaviyo agencies, Daniel Budai, to fill us in on everything Klaviyo-related.
Here are all of the reasons you should use Klaviyo, as well as the most important features and strategies for your eCommerce business.
What is Klaviyo?
Klaviyo is a marketing automation software that uses eCommerce SMS and email marketing to help businesses acquire, keep, and grow customers through marketing emails. It has over 70,000 paying customers and has established itself as one of the world’s most popular email marketing platforms.
It is designed for Shopify, BigCommerce, and Magento sites and includes a variety of advanced features such as email segmentation, email automation, pre-built reports, and drip campaigns.
6 Reasons to Use Klaviyo for Your Email Marketing.
Here are some of the top reasons you should use Klaviyo.
1. Klaviyo is more effective than Mailchimp for eCommerce.
Certainly! When exploring the advantages of Klaviyo over Mailchimp, especially for eCommerce businesses, the focus shifts significantly towards “Klaviyo integration”. This is because Klaviyo is intricately designed with eCommerce brands in mind, incorporating features that enhance marketing strategies directly through its platform. This tailored approach is evident in the switch of over 20,000 brands from Mailchimp to Klaviyo, showcasing the platform’s ability to meet specific eCommerce needs.
Key benefits of Klaviyo integration include:
1. Dynamic Product Recommendations: Klaviyo integration enriches your marketing emails with dynamic product recommendations, a feature not readily available in Mailchimp. This capability allows for personalised product suggestions based on customer behaviour and preferences, driving sales and engagement.
2. Automated Happy Birthday Campaigns: Klaviyo makes it effortless to delight your customers with automated happy birthday messages, a personalised touch that fosters brand loyalty and enhances customer relationships.
3. Streamlined Drip Campaign Setup: Unlike the cumbersome process in Mailchimp, Klaviyo offers a user-friendly interface for setting up drip campaigns. This ease of use significantly improves your ability to engage customers over time with less effort.
4. Omnichannel Campaign Capability: The power of Klaviyo integration extends beyond email to encompass an omnichannel approach, including SMS messages and push notifications. This unified strategy ensures a cohesive customer experience across all touchpoints.
5. User-Friendly Email Templates: Klaviyo provides a range of friendly and attractive email templates, making it simpler to create engaging content that resonates with your audience.
6. Access to Business Metrics and Real-Time Data: With Klaviyo, you gain insight into crucial business metrics and real-time data, empowering you to make informed decisions based on the metrics that matter most to your eCommerce success.
The shift towards Klaviyo integration highlights a strategic advantage for eCommerce brands looking to leverage advanced marketing tools and integrations that drive growth and customer engagement.
2. Easy to produce personalized reports.
You can organise or filter your data according to several parameters. Klaviyo may collect data from emails, SMS, sign-up forms, your eCommerce platform, and bespoke integrations. You can quickly establish segments based on customer profiles, which you can then use to retarget fresh leads, loyal customers, and everyone in between.
Klaviyo also features a benchmarking mechanism that allows you to compare your statistics to industry averages. It also tells you which of your key performance indicators are underperforming in comparison to industry averages.
3. SMS marketing + lead generation..
With Klaviyo, your marketing toolkit expands beyond email to include the creation of multiple sign-up forms and the implementation of SMS marketing strategies. Imagine launching a festive holiday campaign where your audience receives a blend of email promotions, text messages, and push notifications. Klaviyo enables you to design comprehensive flows that incorporate all three communication channels, complete with customised rules to dictate the timing and content of each message sent. This multi-channel approach ensures your marketing efforts are cohesive, timely, and highly targeted, enhancing engagement and conversion rates.
4. Segmentation and custom automation
Klaviyo simplifies the process of scaling your revenue with its array of pre-built automation, eliminating the need for extensive email marketing expertise or external consultants. The platform is adept at enhancing your marketing strategy through improved email sequences, automated processes, and transactional communication.
Key features available on Klaviyo include:
– Automated welcome sequences for new subscribers
– Strategies to re-engage visitors who abandon their browsing
– Campaigns designed to rekindle interest (win-back) and promote additional products (cross-sell)
– Personalized birthday greetings to foster customer loyalty
– Essential transactional notifications such as shipping and delivery updates
– Seamless integrations with tools for payments, customer loyalty programs, product reviews, surveys, and support ticket management
These capabilities allow for more effective and efficient marketing efforts, driving engagement and conversions without the complexity of manual campaign management.
5. Klaviyo offers the most functionality for eCommerce stores.
One of Klaviyo’s major advantages is its data-centric approach. It creates strong data about your email campaigns and then provides actionable information (including features) to help you develop better campaigns.
It supports powerful automation and offers a wide range of targeting and segmentation possibilities. These individuals understand data and know how to apply it efficiently.
Many other email marketing platforms either do not collect as much data or do not provide an easy way to display and evaluate it. When was the last time you looked into your unsubscribe rate by campaign in Mailchimp? (Hint: it is getting better, but it will still take some time to find it).
6. Klaviyo has every integration available to man.
Regarding integrations, Klaviyo offers compatibility with nearly every eCommerce platform and application you might require, beyond just Shopify. It boasts more than 200 ready-to-use integrations with various tools, including customer support, SMS, loyalty programs, user-generated content, subscription services, payment systems, and virtually any other application present in your technology stack.
Klaviyo pricing
The most common feedback regarding Klaviyo is its higher price point compared to Mailchimp, which holds validity. However, the investment in Klaviyo justifies itself through the value it delivers. Klaviyo enables businesses to achieve incremental growth and nurture customer relationships on a large scale. In contrast, while Mailchimp allows for the analysis of surface-level metrics, it often leaves companies hoping for tangible results without a clear path to achieve them. Ultimately, Klaviyo offers a superior return on investment, making it a wise choice for businesses focused on long-term success and meaningful engagement.
Klaviyo provides a higher return on investment in the end.
How to integrate your Shopify store with Klaviyo
Here’s a fast step-by-step guide for integrating your Shopify store with Klaviyo.
First, navigate to Integrations and search for Shopify. Then, click Add Integration and review the Shopify settings to ensure everything is accurate.
Before choosing “Update Settings,” make sure your store URL is correct, onsite tracking is enabled, and if you intend to move your subscription lists to Klaviyo, check all applicable subscription boxes.
Then, select Connect to Shopify, which will take you to your Shopify account, prompting you to download the Klaviyo app. Click Install App to begin synchronising your data between the two platforms.
For guidance on testing your onsite tracking or for additional details on these procedures, consider visiting Klaviyo’s tutorial on Shopify integration.
Expert Advice
After linking Mailchimp with Klaviyo and initiating the transfer of your email list from one to the other, make sure to disconnect the integration prior to deleting your Mailchimp email list or account. Failing to do so may result in Klaviyo deleting your newly migrated list as well, due to the ongoing synchronisation with Mailchimp.
